Privacy Policy
LIFE ALERT TAKES PRIVACY SERIOUSLY!
The family of Websites operated by or on behalf
of Life Alert (the
"Services"), including, but not limited to, Web pages located at
www.lifealert.com, and/or any of
our other Website(s) or social media sites owned and/or operated by
Life Alert and any of their associated Web pages, are
committed to implementing policies and procedures designed to protect
your privacy. To achieve that goal, we want you to understand the
information we gather from and about you, how this information is used,
shared and safeguarded, and how you can control its use. In order to
offer various products and services to our customers,
Life Alert needs to collect certain information as
described in this Privacy Policy.
Please read the following to learn more about our
privacy policy (“Privacy Policy”). This Privacy Policy applies to the
use of the Services (as defined below), including by customers and other
persons. Except as otherwise indicated, customers and other persons
using the Services are individually and collectively referred to as
“you”, “your” or “Customer”; whereas Life
Alert Emergency Response, Inc. and its subsidiaries and
affiliates are referred to as, "Life Alert", "we", "us" and "our."
INFORMATION WE COLLECT FROM YOU ONLINE
Information we collect from you may vary
depending on our websites.
Automatic Collection of Information:
Like many Websites on the Internet, as you visit and use our Services we
automatically track certain information about you to help us (1) better
understand, improve and modify the Services, (2) better understand how
the Services and our websites are used and experienced, and (3) better
understand how we can enhance your overall experience on one or more of
our Websites and/or Services, including providing advertising and other
information that is relevant to you. This tracked or automatically
gathered information may include, among other things, your computer’s IP
address (Internet Protocol address), browser type, the URLs and pages on
the Services you’ve visited, sections of or content on the Websites
and/or Services of which you click on or are interested in, the number
of times you visit each page on the Services, what downloads and/or
search queries you have made, and how long you spent on particular
sections of the Services and on the Services generally. This
automatically gathered data includes information provided through the
use of "cookies", log files and “clear GIFs” (described in more detail
below).
Information from Cookies: When you
visit our website(s), we may send a small file to your computer (a
“cookie”) which is stored there so that we can recognize your computer
as a unique machine the next time you visit
Life Alert
websites, and which also enables us to, among other things, tailor the
Services to your needs. You are always free to decline any cookies we
use if your internet browser permits.
However, please note that by declining cookies,
certain functionalities of our websites may not be available to you.
Additionally, some of our third-party service providers working
on our behalf may also utilize their own cookies. Also, we and our
third-party service providers sometimes use "clear GIFs" in connection
with cookies and other website functions and emails. Clear GIFs perform
administrative functions (but without detracting from your online
experience), including being used to perform statistical and
administrative tasks such as measuring traffic on our Websites and
Services pages, verifying advertising avenues and positioning images on
the web, and allowing us to gauge the effectiveness of certain
communications and email marketing campaigns by letting us know which
marketing emails have been opened by you or other recipients. However,
please note that clear GIFs do not collect Personal Information.
As mentioned above, we may partner with third
party ad network(s) to either display advertising on our Services or to
manage our advertising on other Websites. Our ad network partner may use
cookies and/or Web beacons to collect non-personally identifiable
information about your activities on our Services and other Websites to
provide you targeted advertising based upon your interests.
HOW YOUR INFORMATION IS USED
The use of your information depends on your
consent. By visiting any
Life Alert website, you agree to have
Life Alert "cookies", log files and/or “clear GIFs”
downloaded onto your computer, which will not be shared with other
companies.
Personal Information: We do not
share, sell, or buy personal information. We may share the Personal
Information we collect from you only with your consent.
The information you submit is used only for internal purposes and
to provide quality customer service to you.
Protection of rights: We may release
Personal Information or other information we collect from you if we
believe that such action is appropriate to: (I) comply with legal
requests and processes; (II) identify, contact or bring legal action
against persons or entities who are or we believe have caused or might
cause injury to us or a third party; (III) defend or respond to claims
brought or threatened against Life Alert,
its employees, direct sellers, suppliers, service providers, installers,
users of our Services or others; or (IV) otherwise protect or assert the
rights, property, interests or personal safety of
Life Alert, its employees, direct sellers, suppliers,
service providers, installers, users of the Services or others. Any such
release decisions may be made by us in our sole discretion.
Record Keeping: It may be necessary for
Life Alert keep records of certain Personal Information you have
provided to us or which we have obtained from you in accordance with
this Privacy Policy for business purposes.
Non-personal Information:
Automatically Gathered Information:
Information that is automatically gathered, including through the use of
cookies (as defined above), may be shared among our Websites, if
applicable.
HOW IS PERSONAL INFORMATION PROTECTED?
Whenever Personal Information is stored on our
computers (which may be for an indefinite period, or a more limited time
based on obsolescence or other factors), that information is protected
from unauthorized access or use by way of passwords or other
industry-acknowledged.
SCOPE OF THIS PRIVACY POLICY: OUTSIDE
LINKS
Be aware that our Websites and web pages may link
to other Websites that may collect personally identifiable information
about you. This Privacy Policy applies only to
Life Alert and Life Alert websites. We are not responsible for the
privacy practices, nor the content, associated with any linked Websites.
You should refer to the privacy policies and statements of other
Websites or contact the respective Webmasters of those Websites to
obtain information regarding their information collection, security, use
and disclosure policies.
EFFECTIVE DATE AND MODIFICATIONS
This Privacy Policy is effective as of the date
first written above. We reserve the right to update, change, modify or
otherwise alter this Privacy Policy at any time. If any material changes
are made to this Privacy Policy, Life Alert will notify you by posting the revised
Privacy Policy on our Websites. ANY ACCESS OR USE OF THE WEBSITES BY YOU
AFTER THE CHANGES GO INTO EFFECT SHALL CONSTITUTE AND BE DEEMED YOUR
AGREEMENT TO THIS PRIVACY POLICY. Accordingly, we encourage you to
periodically review this Privacy Policy in order to keep apprised of our
current privacy practices. If you do not want to be bound by this
Privacy Policy, do not use or access any part of our Websites.
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